Formed in 2007, Shop LC was originally known as The Jewelry Channel (TJC). Shortly after the launch of TJC, the U.S. entered a recession, and sales declined. Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel. However, instead of going out of business, the network experienced steady growth and began operating as Liquidation Channel in 2008. In 2017, we decided to change our name to reflect our current focus and what we offer our customers on a daily basis – the opportunity to shop "low cost." Over the years, Shop LC's business model has evolved into a more expansive shopping experience. Beyond jewelry and gemstones, precious metals and collectibles, Shop LC features handbags and fashion accessories, beauty essentials, the latest in cooking and kitchen supplies as well as luxurious, comfortable bedding and bath products for the whole family. Shop LC is committed to consumer education, bringing you the backstories and product details you need to make informed purchasing decisions. We're devoted to bringing you great value with high quality at a low cost. We're passionate about our loyal customers. That's why we provide attentive, you-centric service and support, so you can shop happy with Shop LC. Your buyer's journey begins at the source and ends with our 100% money-back guarantee – That's how we deliver joy!