Allure Jewelry & Watches


Allure Jewelry & Watches, a family business, was founded in 2008 by Mike Sultan, a talented and experienced jeweler. All the jewelry sold in our store is designed and produced by our fine manufacturers. We are an authorized dealer of all our brand name watches. Since our establishment, we’ve made a promise to ourselves and our loyal customers, which is to only craft stunning pieces from the finest materials. Which is exactly why our loyal customers keep coming back.


Brunswick Square Mall
East Brunswick, New Jersey 8816
United States

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1 Review
Kerry Quigley Kerry Quigley
East Brunswick, NJ
Stay away

Bad return policy. And their jewelry is terrible quality. Bought a wedding band for my husband which sat in a box for a few months. It was filthy when we took it out. We ended up finding a new one and went back to allure in hopes of returning the ring, but we’re understanding that we may just get store credit. The sales associate on staff, Diana, told us to wait an hour as she was not trained and could not do the return. Someone higher up was coming. We waited. Joseph came in later just to tell us that we cannot exchange without receipt. We left to get the receip upon return, Joseph then told us he could not authorize the exchange after 14 days. That is an insane amount of time considering they sell movado watches and diamonds. You can go two doors down and purchase the same item with a normal stores return policy. Don’t waste your money or your time. No wonder it’s always empty.

September 2018

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