Allure Jewelry & Watches


Allure Jewelry & Watches, a family business, was founded in 2008 by Mike Sultan, a talented and experienced jeweler. All the jewelry sold in our store is designed and produced by our fine manufacturers. We are an authorized dealer of all our brand name watches. Since our establishment, we’ve made a promise to ourselves and our loyal customers, which is to only craft stunning pieces from the finest materials. Which is exactly why our loyal customers keep coming back.


Brunswick Square Mall
East Brunswick, New Jersey 8816
United States

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7 Reviews
Highly Recommend

My experience with Allure was exceptional! They helped us create a beautiful custom diamond ring and didn’t even blink and eye at our rather unusual requests. It was important for us to work with a jewelry designer who could fabricate our vision down to the last millimeter. And we felt that Allure not only facilitated our vision but was very enthusiastic and helpful throughout the whole process. I couldn’t be happier with our experience and results! 10/10 would recommend.

November 2019

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East Brunswick, NJ
Best store

Allure jewelry store, is the best store in the area, I had an amazing experience buying my wedding ring, friendly and great customer service, the owner was very friendly and helpful. I was very happy and I highly recommended it for everyone.

November 2019

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Fort Lauderdale, FL
My go-too store

I’ve been a client for allure for many years. They’re quality is top notch and their customer service is outstanding. It’s upsetting to see a stay away comment about a ring that was left in a box for 2 months and then trying to return it without reviewing the return policy and then complaining about the quality and customer service. Most of big name jewelry stores including Tiffany and Cartier have very similar return policies and it would be insane to try to return an item that has been sitting around for 2 months. I will highly recommend visiting this store for all your jewelry needs. Joseph and Diana are highly trained and have provided me with an amazing customer service in the past. I live in Florida and still only shop at this store and whenever I am unable to come down they’re phenomenal customer service sends it to me

November 2019

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