Articles in Marketing

Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox)

by Jimmy Daly (Image Credit: Ben Hussman) on March 10, 2015

Marketing doesn’t end after the conversion. In fact, that’s where it begins.... Read full article

Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

by Eric Enge on February 25, 2015

Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network's data stream. ... Read full article

Facebook Unveils Ads Manager App for iOS

by Larry Kim on February 24, 2015

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS.... Read full article

How to Build Customers' Trust and Boost Online Sales [Infographic]

by Verónica Maria Jarski on February 21, 2015

Shopping cart abandonment is the main income killer for online retailers," according to the following Finances Online infographic... Read full article

15 Google Marketing Tools You Should Be Using

by Pamela Vaughan on February 19, 2015

You may have heard of this little thing called Google. You know, where 1.17 billion people go to find stuff on the web?... Read full article

Localisation Not Translation: Getting the Right Recipe for International SEO & Content

by Owain Lloyd-Williams on February 13, 2015

I joined the ranks at Builtvisible back in August last year; a time when a series of challenging projects for a variety of clients in the international sphere were moulding into shape. In the short space in between late last summer and now...... Read full article

Is Google making the web stupid?

by Seth Godin on February 13, 2015

Jazz became popular because an opera-loving engineer developed radio, which opened the door for an ignored art form to spread.... Read full article

Eurozone manufacturing growth remains 'meagre'

by BBC News (Image/PA) on February 02, 2015

Eurozone manufacturers are facing a duel problem of weak domestic demand and export performance, Markit said.... Read full article

Outsourcing to China Cost U.S. 3.2 Million Jobs Since 2001

by Katherine Peralta on December 11, 2014

Jobs outsourced to China have diminished American employment opportunities and have helped contribute to wage erosion since 2001, when China entered the World Trade Organization, new research shows. ... Read full article

[Infographic] Which Marketing Channel Gets You the Most Bang for Your Click?

by Billy Lam on April 17, 2014

Social, email marketing, paid ads, SEO — with so many marketing channel choices, where should marketers focus their attention and spend?... Read full article