Articles in Marketing

Keys to Running a Successful A/B Test For Your Business

on November 18, 2019

Creating a successful marketing strategy isn't only about your content. It involves testing a set of variables that identify your target audience and what type is most appealing. Here are a few methods to use in order to run a successful A/B test.... Read full article

How Reviews Define E-commerce

on November 16, 2018

Reviews are a good way for people with e-commerce businesses to provide social proof of what their services and products have to offer, and it can be for you as well. ... Read full article

How abandoned cart emails will save your business

by Rebecca Doherty on December 01, 2016

Many ecommerce sites lose out on potential sales due to customers abandoning their carts before completing their transaction. Fortunately, there’s a low-cost, effective way to recover these customers – the deployment of abandoned cart emails.... Read full article

Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? - Rand's Whiteboard Friday

by Rand Fishkin on August 05, 2016

What's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide...... Read full article

Why Listing Accuracy is Important - Moz Whiteboard Friday

by George Freitag on June 17, 2016

Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery.... Read full article

Not So Fast: Print Ain’t Dead Yet (AKA Direct Mail Outperforms Digital Channels by 600%)

by David Rosendahl on June 14, 2016

If you think direct mail is dead, I say you, my dear reader, may have your head in the “cloud”. ... Read full article

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords - Whiteboard Friday

by Rand Fishkin on May 09, 2016

Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness.... Read full article

8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday

by Rand Fishkin on May 09, 2016

Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ... Read full article

How Long Does Link Building Take to Influence Rankings?

by Kristina Kledzik on April 21, 2016

It takes 10 weeks on average to see 1 rank jump... Read full article

New Yahoo Gemini Features Deliver Better Targeting and Performance

by Yahoo Gemni on November 23, 2015

Conversion optimization and custom audience targeting from in-app actions now available... Read full article