Articles in Global Marketing

Not So Fast: Print Ain’t Dead Yet (AKA Direct Mail Outperforms Digital Channels by 600%)

by David Rosendahl on June 14, 2016

If you think direct mail is dead, I say you, my dear reader, may have your head in the “cloud”. ... Read full article

This is how China is trying to save its economy

by Matt O'Brien on May 04, 2015

China has had 35 years of hypergrowth, but now it's over. It's going to have to settle for really, really good growth instead.... Read full article

Before You Export: 5 Tips for Gathering Market Intel

by By kmurray on April 15, 2015

Did you know that more than 95 percent of the world’s consumers live outside the United States? That’s a staggering number – and perhaps even more so is this figure: only one percent of U.S. small businesses are selling to those consumers.... Read full article

4 Reasons Why You Should User Test Your Product Early And Often

by Spencer Lanoue on April 14, 2015

Whether you’re building an app, a website, or any other product, the most dangerous thing you can do is guess. And if you’re not testing, that’s exactly what you’re doing.... Read full article

New Research Reveals the Personality Traits of Top-Performing Sales Reps

by by Leslie Ye (Phone: Hubspot) on April 11, 2015

Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water.... Read full article

Hone Your Influencing Skills: 29 Ways to Get What You Want From Others

by Larry Kim (WordStream) on April 09, 2015

As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you c... Read full article

SCORE: Brand your business for success

by By Matt Thomson on March 28, 2015

Often when someone talks about branding, you think about our Arizona cowboys rounding up cattle to mark them for the Rancher. Actually, branding for a business works much the same way. Branding identifies the business and helps set it apart from the ... Read full article