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Articles in Global Marketing and Global Logistics

Not So Fast: Print Ain’t Dead Yet (AKA Direct Mail Outperforms Digital Channels by 600%)

by David Rosendahl on

If you think direct mail is dead, I say you, my dear reader, may have your head in the “cloud”. ... Read full article

Understanding Supply Chain Management as an Integrated Process

by Beat K. Schlumpf on

Supply Chain Management, is a relatively young discipline and as such, has been defined in innumerable different ways.... Read full article

This is how China is trying to save its economy

by Matt O'Brien on

China has had 35 years of hypergrowth, but now it's over. It's going to have to settle for really, really good growth instead.... Read full article

Preparing Your Company Today to Hire for Tomorrow

by By Charlie Saffro on

With a clearly defined understanding of long- and short-term goals, and a firm grasp of what your company is looking for in an ideal candidate, you will be in a position to recruit and retain top talent. Maintaining a consistent and proactive hiring ... Read full article

Dutch shipping company launches monthly Port of Milwaukee service

by Tom Held (Photo courtesy of the Port of Milwaukee) on

The Floragracht, a cargo ship operated by the Dutch shipping company Spliethoff Group, docked in the Port of Milwaukee this week and will start the first monthly shipping service from the city in nearly two decades by hauling equipment from Caterpill... Read full article

Before You Export: 5 Tips for Gathering Market Intel

by By kmurray on

Did you know that more than 95 percent of the world’s consumers live outside the United States? That’s a staggering number – and perhaps even more so is this figure: only one percent of U.S. small businesses are selling to those consumers.... Read full article

4 Reasons Why You Should User Test Your Product Early And Often

by Spencer Lanoue on

Whether you’re building an app, a website, or any other product, the most dangerous thing you can do is guess. And if you’re not testing, that’s exactly what you’re doing.... Read full article

New Research Reveals the Personality Traits of Top-Performing Sales Reps

by by Leslie Ye (Phone: Hubspot) on

Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water.... Read full article

Hone Your Influencing Skills: 29 Ways to Get What You Want From Others

by Larry Kim (WordStream) on

As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you c... Read full article

SCORE: Brand your business for success

by By Matt Thomson on

Often when someone talks about branding, you think about our Arizona cowboys rounding up cattle to mark them for the Rancher. Actually, branding for a business works much the same way. Branding identifies the business and helps set it apart from the ... Read full article

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