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Articles in US Export, Marketing and Economy

How to Prepare Your Business for a Post-COVID-19 Economy

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Have options in place to keep your business as stable as possible and economically prepared is an essential step to keeping your business running as well as you can even when the future is so uncertain.... Read full article

Keys to Running a Successful A/B Test For Your Business

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Creating a successful marketing strategy isn't only about your content. It involves testing a set of variables that identify your target audience and what type is most appealing. Here are a few methods to use in order to run a successful A/B test.... Read full article

Are We on the Cusp of a Global Financial Crisis?

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These are just a few thoughts regarding financial issues this world my face. ... Read full article

How Reviews Define E-commerce

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Reviews are a good way for people with e-commerce businesses to provide social proof of what their services and products have to offer, and it can be for you as well. ... Read full article

What is on the Horizon for SEO in 2018?

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One of the most cost-efficient forms that inbound marketing can take is search engine optimization. Big picture, your customers are using the internet primarily for research, news, purchase, social media, and email.... Read full article

How abandoned cart emails will save your business

by Rebecca Doherty on

Many ecommerce sites lose out on potential sales due to customers abandoning their carts before completing their transaction. Fortunately, there’s a low-cost, effective way to recover these customers – the deployment of abandoned cart emails.... Read full article

Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? - Rand's Whiteboard Friday

by Rand Fishkin on

What's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide...... Read full article

Why Listing Accuracy is Important - Moz Whiteboard Friday

by George Freitag on

Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery.... Read full article

Not So Fast: Print Ain’t Dead Yet (AKA Direct Mail Outperforms Digital Channels by 600%)

by David Rosendahl on

If you think direct mail is dead, I say you, my dear reader, may have your head in the “cloud”. ... Read full article

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords - Whiteboard Friday

by Rand Fishkin on

Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness.... Read full article

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