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Articles in Digital Marketing

If You Need More Darned Clutter on Your Site

by Tim Ash on

ou've probably heard this one before: When you're trying to get a visitor to your site, you should be screaming for attention. While they're on your site, you should quietly let them shop.... Read full article

Measuring the Impact of Online Video on Brand Metrics

by Google on

Engagement metrics show how people react to online videos, but brand metrics prove they move the needle on brand objectives such as awareness, perception, and interest. Google's Brand Lift solution reveals these insights about YouTube ads in near rea... Read full article

16 Little-Known Google Calendar Features That'll Make You More Productive

by Ginny Soskey on

Like those DIY fro-yo places. You walk in thinking you'll just get a scoop of a single flavor and a spoonful of your favorite topping ... but you always walk out with a full bowl and at least three toppings -- because how could you get Oreo crunch wi... Read full article

Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox)

by Jimmy Daly (Image Credit: Ben Hussman) on

Marketing doesn’t end after the conversion. In fact, that’s where it begins.... Read full article

Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

by Eric Enge on

Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network's data stream. ... Read full article

Facebook Unveils Ads Manager App for iOS

by Larry Kim on

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS.... Read full article

How to Build Customers' Trust and Boost Online Sales [Infographic]

by Verónica Maria Jarski on

Shopping cart abandonment is the main income killer for online retailers," according to the following Finances Online infographic... Read full article

Is Google making the web stupid?

by Seth Godin on

Jazz became popular because an opera-loving engineer developed radio, which opened the door for an ignored art form to spread.... Read full article

[Infographic] Which Marketing Channel Gets You the Most Bang for Your Click?

by Billy Lam on

Social, email marketing, paid ads, SEO — with so many marketing channel choices, where should marketers focus their attention and spend?... Read full article

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