Articles in Digital Marketing and Business Development

How Reviews Define E-commerce

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Reviews are a good way for people with e-commerce businesses to provide social proof of what their services and products have to offer, and it can be for you as well. ... Read full article

What is on the Horizon for SEO in 2018?

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One of the most cost-efficient forms that inbound marketing can take is search engine optimization. Big picture, your customers are using the internet primarily for research, news, purchase, social media, and email.... Read full article

How abandoned cart emails will save your business

by Rebecca Doherty on

Many ecommerce sites lose out on potential sales due to customers abandoning their carts before completing their transaction. Fortunately, there’s a low-cost, effective way to recover these customers – the deployment of abandoned cart emails.... Read full article

Why Listing Accuracy is Important - Moz Whiteboard Friday

by George Freitag on

Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery.... Read full article

Not So Fast: Print Ain’t Dead Yet (AKA Direct Mail Outperforms Digital Channels by 600%)

by David Rosendahl on

If you think direct mail is dead, I say you, my dear reader, may have your head in the “cloud”. ... Read full article

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords - Whiteboard Friday

by Rand Fishkin on

Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness.... Read full article

How Long Does Link Building Take to Influence Rankings?

by Kristina Kledzik on

It takes 10 weeks on average to see 1 rank jump... Read full article

Five Questions That Make Strategy Real

by Jack and Suzy Welch on

What have you done in the past year to change the competitive playing field?... Read full article

Ways a Business Can Benefit From Aerial Photography

by Emma G. on

Aerial photography isn’t limited to postcards bought by travellers and you don’t have to take them by GoPros fastened to the helmet of a skydiver either.... Read full article

Google Docs lets you limit access with an expiration date

by Nick Summers on

For now, it's only available to Google Apps customers.... Read full article

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