Articles in SEO Whiteboard Friday

Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? - Rand's Whiteboard Friday

by Rand Fishkin on

What's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide...... Read full article

Why Listing Accuracy is Important - Moz Whiteboard Friday

by George Freitag on

Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery.... Read full article

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords - Whiteboard Friday

by Rand Fishkin on

Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness.... Read full article

8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday

by Rand Fishkin on

Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ... Read full article

 
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