Articles in Digital Marketing

4 Powerful Ways to Eliminate Click Fraud in Your Account

by Erin Sagin on

When I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a very valid concern for many PPC practitioners. ... Read full article

Running With The Pack: Competing in Local Search Just Got Harder

by Amy Arnold on

Overnight on Aug. 6, Google updated search results for mobile and desktop searches from local seven-pack to a three-pack. This is not just in the United States; it seems to be worldwide and rolled out at one time. ... Read full article

4 Reasons Why You Should User Test Your Product Early And Often

by Spencer Lanoue on

Whether you’re building an app, a website, or any other product, the most dangerous thing you can do is guess. And if you’re not testing, that’s exactly what you’re doing.... Read full article

New Research Reveals the Personality Traits of Top-Performing Sales Reps

by by Leslie Ye (Phone: Hubspot) on

Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water.... Read full article

Hone Your Influencing Skills: 29 Ways to Get What You Want From Others

by Larry Kim (WordStream) on

As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful – and there are many subtle tactics you c... Read full article

If You Need More Darned Clutter on Your Site

by Tim Ash on

ou've probably heard this one before: When you're trying to get a visitor to your site, you should be screaming for attention. While they're on your site, you should quietly let them shop.... Read full article

Measuring the Impact of Online Video on Brand Metrics

by Google on

Engagement metrics show how people react to online videos, but brand metrics prove they move the needle on brand objectives such as awareness, perception, and interest. Google's Brand Lift solution reveals these insights about YouTube ads in near rea... Read full article

16 Little-Known Google Calendar Features That'll Make You More Productive

by Ginny Soskey on

Like those DIY fro-yo places. You walk in thinking you'll just get a scoop of a single flavor and a spoonful of your favorite topping ... but you always walk out with a full bowl and at least three toppings -- because how could you get Oreo crunch wi... Read full article

Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox)

by Jimmy Daly (Image Credit: Ben Hussman) on

Marketing doesn’t end after the conversion. In fact, that’s where it begins.... Read full article

Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

by Eric Enge on

Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network's data stream. ... Read full article

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