Articles in Digital Marketing

How abandoned cart emails will save your business

by Rebecca Doherty on

Many ecommerce sites lose out on potential sales due to customers abandoning their carts before completing their transaction. Fortunately, there’s a low-cost, effective way to recover these customers – the deployment of abandoned cart emails.... Read full article

Why Listing Accuracy is Important - Moz Whiteboard Friday

by George Freitag on

Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery.... Read full article

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords - Whiteboard Friday

by Rand Fishkin on

Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness.... Read full article

How Long Does Link Building Take to Influence Rankings?

by Kristina Kledzik on

It takes 10 weeks on average to see 1 rank jump... Read full article

New Yahoo Gemini Features Deliver Better Targeting and Performance

by Yahoo Gemni on

Conversion optimization and custom audience targeting from in-app actions now available... Read full article

How Brick-And-Mortar Stores Are Finding New Uses for Smartphones

by Kylie Gumpert; Editing by Peter Henderson and Sue Horton) on

Image credit: Reuters | Lucas Jackson. At some Macy's outlets this holiday season, shoppers who download the retailer’s app will be able to use their smart phones to guide them through the store to products they’re seeking.... Read full article

The Seven Steps to a Split Test That Gets Results

by JeremySaid on

OK, you’ve heard me pound the table about split, or A/B, testing. And, yes sir, I’m at it again. Because it really is that important.... Read full article

The 8 Coolest Ad Targeting Features in Marketing in Right Now

by Larry Kim on

It’s hard to believe that just ten years ago, I was still placing magazine ads in print publications! Banner ads came along and mirrored the function of those print ads, but now we have these incredible new ad formats with way more data and ad target... Read full article

Keywords Are Back For Google Shopping Campaigns!

by Daniel Gilbert on

Columnist Daniel Gilbert presents a new free script from Brainlabs that will let you manage your Google Shopping campaigns with keywords.... Read full article

4 Powerful Ways to Eliminate Click Fraud in Your Account

by Erin Sagin on

When I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a very valid concern for many PPC practitioners. ... Read full article

 
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