Articles in Business and Marketing

How abandoned cart emails will save your business

by Rebecca Doherty on

Many ecommerce sites lose out on potential sales due to customers abandoning their carts before completing their transaction. Fortunately, there’s a low-cost, effective way to recover these customers – the deployment of abandoned cart emails.... Read full article

Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? - Rand's Whiteboard Friday

by Rand Fishkin on

What's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide...... Read full article

Why Listing Accuracy is Important - Moz Whiteboard Friday

by George Freitag on

Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery.... Read full article

What Is B2B E-commerce and What Does It Mean for Manufacturers and Wholesalers?

by Kym Ben-Ivgi on

B2B E-Commerce is fast becoming a ‘must’ for manufacturers and wholesalers. According to recent forecasts, B2B e-commerce will reach $1.1 trillion and account for 12.1% of all B2B sales in the U.S.... Read full article

Not So Fast: Print Ain’t Dead Yet (AKA Direct Mail Outperforms Digital Channels by 600%)

by David Rosendahl on

If you think direct mail is dead, I say you, my dear reader, may have your head in the “cloud”. ... Read full article

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords - Whiteboard Friday

by Rand Fishkin on

Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness.... Read full article

8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday

by Rand Fishkin on

Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ... Read full article

How Long Does Link Building Take to Influence Rankings?

by Kristina Kledzik on

It takes 10 weeks on average to see 1 rank jump... Read full article

Ways a Business Can Benefit From Aerial Photography

by Emma G. on

Aerial photography isn’t limited to postcards bought by travellers and you don’t have to take them by GoPros fastened to the helmet of a skydiver either.... Read full article

Wholesale Unforms: Part 1

on

A uniform is a type of clothing worn by members of an organization while participating in that organization's activity.... Read full article

 
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