Articles in Marketing

What is on the Horizon for SEO in 2018?

on

One of the most cost-efficient forms that inbound marketing can take is search engine optimization. Big picture, your customers are using the internet primarily for research, news, purchase, social media, and email.... Read full article

How abandoned cart emails will save your business

by Rebecca Doherty on

Many ecommerce sites lose out on potential sales due to customers abandoning their carts before completing their transaction. Fortunately, there’s a low-cost, effective way to recover these customers – the deployment of abandoned cart emails.... Read full article

Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? - Rand's Whiteboard Friday

by Rand Fishkin on

What's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today's Whiteboard Friday, you'll be better equipped to decide...... Read full article

Why Listing Accuracy is Important - Moz Whiteboard Friday

by George Freitag on

Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery.... Read full article

Not So Fast: Print Ain’t Dead Yet (AKA Direct Mail Outperforms Digital Channels by 600%)

by David Rosendahl on

If you think direct mail is dead, I say you, my dear reader, may have your head in the “cloud”. ... Read full article

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords - Whiteboard Friday

by Rand Fishkin on

Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness.... Read full article

8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday

by Rand Fishkin on

Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ... Read full article

How Long Does Link Building Take to Influence Rankings?

by Kristina Kledzik on

It takes 10 weeks on average to see 1 rank jump... Read full article

New Yahoo Gemini Features Deliver Better Targeting and Performance

by Yahoo Gemni on

Conversion optimization and custom audience targeting from in-app actions now available... Read full article

How Brick-And-Mortar Stores Are Finding New Uses for Smartphones

by Kylie Gumpert; Editing by Peter Henderson and Sue Horton) on

Image credit: Reuters | Lucas Jackson. At some Macy's outlets this holiday season, shoppers who download the retailer’s app will be able to use their smart phones to guide them through the store to products they’re seeking.... Read full article

 
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